Tripadvisor Selects Mother as Its New Creative Agency

As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several months ago.

The new appointment is part of Needham, Massachusetts-based TripAdvisor’s move to assert itself as a destination for travelers—and advertisers—despite increasing competition from Google, Airbnb and hotels themselves, which are encouraging consumers to book directly

Last month, TripAdvisor announced it had switched up its media strategy by consolidating its account with Havas Media Group. At the time, a spokesman said the online travel agency is planning to focus more on digital and integrated marketing rather than a strategy driven by TV.

Most recently over the summer, TripAdvisor worked with agency The Many…[Read More]