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The hot trend in ultra-minimalist logos goes exactly against what makes people want to buy stuff

by Vic | Sep 14, 2019 | Branding, News, Trends

 It turns out the on-trend logos are, the research says, getting it wrong. We’ve become used to seeing simple, elegant logos for many companies in recent years (think Mastercard, Dunkin’, or Slack). But as new research suggests, many minimalist logos...

TikTok is planning to introduce more options for marketers to reach its off-platform user base

by Vic | Sep 1, 2019 | Digital Marketing, News, Trends

Through a native audience network, Tiktok is planning to generate revenue for advertisers who are trying to reach TikTok users, says the latest report. This information was identified from recently released developer documents. Advertisers will be allowed, through...

8 Remarkably Powerful Ways to Get the Most Out of Your Sales and Marketing Efforts

by Vic | Jun 24, 2018 | Branding, News, Trends

According to Isaac Mostovicz, you can’t leave your sales and marketing efforts to chance if you want to succeed in the long run. In 1960, Harvard marketing professor Theodore Levitt published “Marketing Myopia,” one of the most popular Harvard...
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