by Vic | Oct 25, 2019 | Branding, case-studies, News, Trends
The spending binge isn’t over. Amazon Chief Financial Officer Brian Olsavsky said Thursday that the costs of the company’s one-day delivery push will total some $1.5 billion during the holiday quarter. Amazon’s projections for operating income and sales in the period...
by Vic | Oct 25, 2019 | Branding, News, Trends
If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is unique, and everyone needs a mix that works for them. “All you need is online marketing” is one of the world’s three great...
by Vic | Oct 24, 2019 | Branding, Digital Marketing, News, Strategies, Trends
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges. Adam Grant, a management professor at the University...
by Vic | Oct 23, 2019 | Branding, News, Trends
Always removes Venus symbol from packagingProcter & Gamble’s Always sanitary pad brand is removing the “Venus” symbol, which is widely associated with the female sex, from its packaging, reports the New York Times, in a “nod to transgender and...
by Vic | Oct 22, 2019 | Branding, News, Trends
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I’m used to their sigh of disappointment when I share with them what I’ve found to be...
by Vic | Oct 21, 2019 | Branding, News, Trends
As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several...
