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Best Practices For Your First Facebook Advertising Campaign

by Vic | Aug 10, 2019 | Digital Marketing, Strategies, Technology

Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following...

Five Hacks To Make The Most Of Your Social Media Strategy

by Vic | Aug 4, 2019 | Digital Marketing, Technology

Five Hacks To Make The Most Of Your Social Media Strategy So, you’ve spent all this money on an advanced social listening tool to help your business make the most of its social media strategy. Now what? Here are five hacks that can take your social performance from...

Why Advertisers Will Use Video Content For Effective Marketing In 2020

by Vic | Aug 3, 2019 | Digital Marketing, Technology

Why Advertisers Will Use Video Content For Effective Marketing In 2020 Gone are the days when marketers had to buy ad space after negotiating with various rival companies; today, every nation of the world is adapting to an approach which is “digital-first” and the...

The Future Of Software Product Marketing Isn’t In Software Or Marketing

by Vic | Aug 2, 2019 | Digital Marketing, Technology

Take a moment and Google “product marketing.” What you’ll find are endless blog posts and articles all trying to explain what exactly product marketing is, and it’s not hard to see why. At best, product marketing’s fit within an organization can be...

5 Metrics to Help Measure Trade Show ROI

by Vic | Mar 14, 2019 | Branding, Digital Marketing, News, Technology

Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade...

Can AI leave email marketers without a job?

by Vic | Mar 1, 2018 | Branding, Digital Marketing, News, Technology

If you track world business trends, you’ve probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers. Just look at the...
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