by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what’s trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients....
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
Participating in trade shows can benefit your business in a number of ways. However, in order to get the most value out of them, you need to be properly prepared. There are a number of steps you need to keep in mind before jumping right into your first trade show. How...
by Vic | Nov 6, 2019 | Branding, Digital Marketing, News, Technology
🎶 It’s the most colorful cup of the year. 🎶 Ok, that’s not how the song goes. But as any coffee fan knows, early November means it is time to slurp sweetened drinks from festive paper vessels. Starbucks on Wednesday revealed this winter’s four paper cup designs:...
by Vic | Nov 5, 2019 | Branding, Digital Marketing, News, Technology
Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email. The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select...
by Vic | Nov 4, 2019 | Branding, News, Social Media, Technology
Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its...
