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Johnson & Johnson’s Brand Falters Over Its Role in the Opioid Crisis

by Vic | Aug 27, 2019 | case-studies, News

In the 1980s, Johnson & Johnson needed a reliable supply of opium for a popular product, Tylenol with codeine. So the health care conglomerate, better known for baby shampoo and Band-Aids, bought a business that grew and processed opium poppies in faraway...

Facebook’s Move Against The Epoch Times Underscores Hate Speech Challenge

by Vic | Aug 25, 2019 | News, Technology

Facebook announced week that it would block the conservative news site The Epoch Times from advertising on its website. Too bad that it took a media report to get the social network to take action.  NBC News reported that The Epoch Times of trying “to obfuscate its...

Streaming Video Will Soon Look Like the Bad Old Days of TV

by Vic | Aug 23, 2019 | case-studies, News

Streaming Video Will Soon Look Like the Bad Old Days of TVBy 2010, nine in 10 American homes were subscribed to a pay-television service. Many had also come to hate it.Whether delivered by satellite, cable, fiber-optics, radio tower or DVR, “traditional” television...

Marketers say automation is a key focus but many lack skills

by Vic | Aug 23, 2019 | case-studies, News

Marketers say automation is a key focus but many lack skills While digital transformation is at the top of the agenda for most marketers, many feel they are not receiving the right training or support from employers to equip them with skills for the future. Marketers...

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know

by Vic | Aug 22, 2019 | Digital Marketing, News, Uncategorized

Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party...

A Popeyes Chicken Sandwich and a Tactic to Set Off a Twitter Roar

by Vic | Aug 21, 2019 | Branding, case-studies, Digital Marketing, News

The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an artfully garbled caption: “So. Good. Forgot. How. Speak.” But as a social media battle has captivated the...
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