by Vic | Dec 13, 2019 | News, Strategies
Regulators are considering a plan to stop Facebook from further integrating Instagram and WhatsApp, a sign that Washington is ready to take drastic steps to police big tech companies, according to antitrust experts. Any regulatory action is still far off, and would...
by Vic | Dec 12, 2019 | Branding, News, Strategies
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...
by Vic | Dec 11, 2019 | News, Strategies
As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and inclusion. While diversity and inclusion rightfully reign as top concerns in both...
by Vic | Dec 8, 2019 | News, Social Media, Strategies, Technology
Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...
by Vic | Nov 28, 2019 | News, Social Media, Trends
Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...
by Vic | Nov 24, 2019 | case-studies, News, Technology
Tesla announces 187,000 Cybertruck orders two days after reveal Tesla’s chief executive, Elon Musk, said orders for the Cybertruck have climbed to 187,000 even after two windows unexpectedly shattered in Thursday’s big reveal. The electric-car maker has a history of...
