by Vic | Aug 24, 2019 | Branding, case-studies, Digital Marketing
A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions between Beijing and the city, companies seeking to attract shoppers in the...
by Vic | Aug 23, 2019 | case-studies, News
Streaming Video Will Soon Look Like the Bad Old Days of TVBy 2010, nine in 10 American homes were subscribed to a pay-television service. Many had also come to hate it.Whether delivered by satellite, cable, fiber-optics, radio tower or DVR, “traditional” television...
by Vic | Aug 23, 2019 | case-studies, News
Marketers say automation is a key focus but many lack skills While digital transformation is at the top of the agenda for most marketers, many feel they are not receiving the right training or support from employers to equip them with skills for the future. Marketers...
by Vic | Aug 21, 2019 | Branding, case-studies, Digital Marketing, News
The first Popeyes tweet seemed innocent enough — a photograph of the chain’s new fried-chicken sandwich (chicken breast, brioche bun, pickles, sauce) beneath an artfully garbled caption: “So. Good. Forgot. How. Speak.” But as a social media battle has captivated the...
by Vic | Aug 18, 2019 | Branding, case-studies, News
As technology becomes more integrated into our lives, businesses are having to rapidly adapt to consumer demand for speed and efficiency. McDonald’s is no exception. The fast-food chain is reportedly opening a fleet of new restaurants that aim to feed customers...
by Vic | Aug 14, 2019 | case-studies, News, Travel
High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...
