by Vic | Dec 20, 2019 | Branding, Social Media, Strategies, Trends
3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...
by Vic | Dec 12, 2019 | Branding, News, Strategies
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...
by Vic | Dec 10, 2019 | Branding, Social Media, Strategies, Technology
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
by Vic | Dec 9, 2019 | Branding, Digital Marketing, Strategies, Technology
Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
by Vic | Dec 7, 2019 | Branding, Social Media, Strategies
Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin. The gin ad only makes sense if you’re in on the Peloton joke. Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the...
by Vic | Dec 6, 2019 | Branding, case-studies, Strategies
Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...
