Our “Reel”
Signature Brand Factory develops videos in many forms – for broadcast, digital advertising display, website display, training sessions, seminars and even direct video mailers. We approach each video assignment with the same methodology, including an immersion into the issues the video must address, brainstorming on the overall concept, developing a script/storyboard, estimating the production, casting (if necessary), location scouting (if necessary), music selection, pre-production, shoot and then, of course, editing and finalization.
The World’s Cleanest Dirty Martini.
Our client, Broken Shed Vodka, is known for being made from New Zealand’s purest waters and its resulting clear, crisp taste. The brand’s growth is typically driven by cocktail recipes. So how do you reconcile a clean, crisp vodka with a dirty martini? We would estimate that the cost to produce this under our current rates would be appx $5K.
Station’s Landing at Clinton.
Station’s Landing is a new mixed use development under construction in Clinton, CT. As the historic Pond’s building is being refurbished and new construction begins, our client needed to powerfully communicate the enormity of the development as well as its many benefits. We combined drone footage, stock and interesting graphics to tell an impactful story. We would estimate that the cost to produce this under our current rates would be appx $10-15K.
UConn Athletics
In 2013, Signature developed the “Unleashed” campaign for UConn which was successful in elevating the institution’s prestige as well as helping to recruit new world class faculty. Several years later, we were asked to pitch the UConn Athletics account. We went beyond the required proposal and developed this powerful spec video which extended the “Unleashed” concept into the realm of athletics. We would estimate that the cost to produce this under our current rates would be appx $15-20K.
Miami Downtown Development Association.
Most people confuse the city of Miami with Miami Beach. Other than each being located in South Florida, it’s much different. The City of Miami is essentially the financial capital of South America and a city bustling with its own unique culture, art and cuisine. In pitching the Miami DDA, we developed this video which gave the city a personality all its own. No surprise that it helped us become part of the supplier pool for the DDA. We would estimate that the cost to produce this under our current rates would be appx $25K-35K.
Branson Missouri Tourism
Branson may be known for its lights, glitz and entertainment, but there’s another side to Branson – pure country, where a family can rent a place on the lake, get up at the crack of dawn, and spend a lazy day fishing amidst nature’s bounty. It doesn’t get any better than that. We would estimate that the cost to produce this under our current rates would be appx $35-50K.
Goodyear.
To celebrate its sponsorship of a nationwide flight competition, Goodyear commissioned this spot to demonstrate the courage, skill, agility and, most of all, passion, that’s part of the competition – all powerful epoxies bonding a pilot and his plane. We would estimate that the cost to produce this under our current rates would be appx $35-50K.
Florida | 1241 Ludlum Court, Marco Island, FL 34145 | 203-317-7663
Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144
email: grow@brandfact.com