How to Turn a Cold Cream Factory into a Hot Property.
It Began with a Vision.
For years, the beautiful art deco Ponds building in Clinton, CT housed the operations of the Cheeseborough Ponds company, known for its popular cold cream product. But, alas, over time the company moved its operations and the building stood vacant for many years. What can one do with an abandoned cold cream factory? Enter a group of developers with a vision.
Mixing it Up.
While others saw an abandoned cold cream factory, our developers saw a mixed-use community comprised of offices, warehouses, luxury apartments, a craft beer brewery, health and recreational facilities and more. But, they couldn’t do it alone. They needed a name, a brand, a message and communications programs reaching out to real estate agents and prospective commercial and residential tenants, restaurateurs and retailers among others. So they hired Signature Brand Factory.
What’s in a Name?
Immediately, Signature went to work on a name. The entire property was located next to a train station on the Connecticut Shore Line, a definite benefit for commuters. So after putting our collective heads together, we came up with a name: The Station at Clinton. But the name was not enough, the development needed a logo, a brand identity, a style guide for all its various uses down the road. Again, Signature delivered.
A Stake in the Ground
Where can you stake your ground even before you have ground to stake? In today’s world, that’s easy. Do it digitally. Signature developed a website that brought Station’s Landing to life, celebrating its location, impending facilities and, most importantly, the vibrancy this whole new community would bring to the surrounding area. It’s the spot where Station’s Landing first came to life.
Visit Site»A Big Idea for the Little Screen.
Today a website alone is not enough to sell a big idea. Prospects have to feel it, live it, breath it, embrace it. What better way to do that than an impactful video? Imagine this: a drone flies effortlessly by the Clinton shoreline, its beaches and marinas, then swoops over the Station’s Landing location which will soon be bursting with offices, residences, restaurants, stores, gyms, indoor sports facilities and more. You don’t have to imagine it, it’s real. It may be intended for the small screen, but the idea behind it is IMAX-worthy.
A Big Idea for the Little Screen.
Today a website alone is not enough to sell a big idea. Prospects have to feel it, live it, breath it, embrace it. What better way to do that than an impactful video? Imagine this: a drone flies effortlessly by the Clinton shoreline, its beaches and marinas, then swoops over the Station’s Landing location which will soon be bursting with offices, residences, restaurants, stores, gyms, indoor sports facilities and more. You don’t have to imagine it, it’s real. It may be intended for the small screen, but the idea behind it is IMAX-worthy.
A Social Uprising.
Without a doubt, The Station at Clinton needed to raise its awareness throughout social media, big time. So, we fast-tracked Facebook, powered up Pinterest and infiltrated Instagram. We start creating a dialogue. Back and forth, forth and back. And we are building the beginnings of a following.
Details. Details. Details.
But there’s still more to it. Prospective commercial tenants need to know more about accessibility, the employment base, the surrounding area. Prospective residential tenants want to know about commutation, lifestyle possibilities, recreational opportunities, nearby entertainment, attractions and more. That means brochures, email blasts, billboards, trade ads, consumer ads, highly targeted marketing programs and more. Signature Brand Factory was more than up to the tasks.
Out of Sight, Out of Mind?
What better way to gain broadscale awareness of a major Connecticut mixed-use development than supersized billboards on major thoroughfares? With the eye-catching billboards designed by Signature, Station's Landing was definitely not out of sight and definitely top of mind.
We’ve Only Just Begun.
The Station at Clinton is still in its infancy. The legacy art-deco Pond’s buildings are being renovated and enhanced. The warehouse space and loading docks are being updated. Venues for the craft brewery, restaurants, health and recreational activities and retailers are under construction. Soon, ground will break for the luxury apartments. Soon a whole new community will emerge. You see, at Signature Brand Factory we don’t just construct marketing communications campaigns, we build businesses.
Let Us Build Your Vision into a Hot Property, Too!
No matter what your marketing communications need, we can build it for you.
- Strategic Branding
- Brand Name Development
- Brand Extension Development
- Brand Identity Development
- Offline Advertising Development
- Online Advertising Development
- Web Design and Development
- Social Media Planning & Execution
- Email Marketing
- Merchandising Development
- Video Creation, Development & Production
- Point of Sale Graphics/Materials
- Traditional Media Planning
- Online Media Planning
- PPC Media Planning & Execution
- Market Research
- Web and Social Media Analytics
- Social Media Content Development
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email: grow@brandfact.com