Accessing Prospects for Patient Access Services.
Leading the Way
PRIA came to Signature with a very straightforward objective. Help us find leads from the Medical Devices industry whom we can help achieve reimbursement from insurance companies through PRIA’s industry-leading patient access program. The first step in our process was to do a TAM (Total Available Market), SAM (Serviceable Available Market), SOM (Serviceable Ownable Market) Analysis which demonstrated that there was a sizeable market of prospects.
Keeping It Simple
Signature’s very first challenge was to make PRIA’s business understandable. Patient Access services are a sophisticated process where a company like PRIA petitions on the part of patients to get new medical devices and procedures approved for insurance reimbursement. We asked ourselves a question: how can we communicate this somewhat esoteric mission in a snappy way that is easily understandable? It took some creative thinking, but we found a line that codified what PRIA did for medical device companies in four words: "YOU INNOVATE. WE ACCELERATE."
Doctors’ Advice
Even more important than running online messaging was allowing physicians explain the value of PRIA’s services in their own words to their peers in the medical community. To do so, Signature produced a short video where physicians who used PRIA’s patient access services talked of their experiences and how PRIA was so effective in getting new medical devices and procedures reimbursed for their patients.
Manufacturing Buzz
While doctors could be an effective gatekeeper and advocate for the product, it was ultimately the medical device companies who would have to contract with PRIA for its patient access services. To address this market, Signature produced another version of the video specifically directed to executives at medical device manufacturing companies.
We Do Our Crafting Across The Board.
No matter what your marketing communications need, we can craft it for you.
- Strategic Branding
- Brand Name Development
- Brand Extension Development
- Brand Identity Development
- Offline Advertising Development
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- Web Design and Development
- Social Media Planning & Execution
- Email Marketing
- Merchandising Development
- Video Creation, Development & Production
- Point of Sale Graphics/Materials
- Traditional Media Planning
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- PPC Media Planning & Execution
- Market Research
- Web and Social Media Analytics
- Social Media Content Development
Let’s WORK together.
Get in touch and let’s talk about how we can grow your brand.
Bruce Staebler | bruce@sig-brand.com | Mobile: 203-317-7663
Bruce Staebler
bruce@sig-brand.com
Mobile: 203-317-7663
Florida | 1241 Ludlum Court, Marco Island, FL 34145 | 203-317-7663
Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144
email: grow@brandfact.com