HOW WE HELPED A FIRM OF HARD-WORKING LAWYERS REDESIGN A WEBSITE THAT WAS HARDLY WORKING.
HOW WE HELPED A FIRM OF HARD-WORKING LAWYERS REDESIGN A WEBSITE THAT WAS HARDLY WORKING.
Overwhelming Evidence
No doubt about it. Lawyers work hard. They meet with clients, appear in court, take depositions, write briefs, file motions and…well, you get it. But marketers, they are not. So sometimes, so consumed in their work, they let things other things slide, like their website – like for ten or twenty years. Such was the case with Nuzzo-Roberts. Their website needed help. Big time. So they hired Signature Brand Factory to contemporize their website and their brand.
Preliminary Proceedings
First, we listened. We came to understand the firm’s specialization, its culture and its people. Then we began to shape the brand. They needed a new logo, something that was dignified but contemporary, stable but with flare, something fitting of one of the best law firms in the region. Our designers went to work.
Witness This
Now with a new logo – a new “anchor” to build their brand around -- we went to work on the website. We redesigned it, gave it a facelift and brought it up to 2020 standards. But more so, we used it as a platform to convey the culture of the firm, the personalities of its attorneys, the essence of their practice.
Visit Site»
Motion to Discover
In today’s world, people are not tethered to their desks. They move around. And websites have to move with them. In fact, Google has adopted a “mobile first” policy in which their indexing is based upon the mobile-appropriateness of a site. So we went mobile first as well, assuring that the website was responsive and adaptable to the mobile environment.
Taking It Public
But, alas, a new logo and a new brand require an audience. Visitors who can see how the firm has blossomed and grown. So we put together a campaign for Facebook and LinkedIn which made sure the firms most important constituents would be re-introduced to Nuzzo-Roberts.
Client Privilege
So now that the firm has a new logo and a new website, why not share their good fortunes with their clients? So we gave them a level of protection that extends far beyond the legal realm – this one for the weather!
Let Us Help Bring Your Vision into Reality, Too!
No matter what your marketing communications need, we can build it for you.
- Strategic Branding
- Brand Name Development
- Brand Extension Development
- Brand Identity Development
- Offline Advertising Development
- Online Advertising Development
- Web Design and Development
- Social Media Planning & Execution
- Email Marketing
- Merchandising Development
- Video Creation, Development & Production
- Point of Sale Graphics/Materials
- Traditional Media Planning
- Online Media Planning
- PPC Media Planning & Execution
- Market Research
- Web and Social Media Analytics
- Social Media Content Development
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Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144
email: grow@brandfact.com