How a Startup Started Up by Getting Under Someone’s Skin.
Breaking Through
The founders of MediView had a wonderful breakthrough technology that would allow physicians and other health professionals to actually see beneath a patient’s skin during minimally-invasive procedures; in effect, MediView’s products were giving practitioners X-ray vision. But early-on, Mediview’s products were technologies in search of their markets. That’s when they brought Signature Brand Factory in.
Probing for the Right Direction
When Signature entered the scene, MediView’s products were being technically perfected, but the branding of those products was in its infancy. There were three products with three different names which were changing frequently. The relationship between the umbrella brand and the three product brands was yet to be worked out. The product brands had no agreed-upon descriptors, nor names. Signature pointed MediView in the right direction by providing a strategic brand architecture, developing complementary names and descriptors for each product and uniting them all under the Mediview master brand with the tagline, “Transformative Vision.”
Putting the Brand Under the Lights.
Mediview had one product ready for market, one about to be ready and a third, their most advanced, soon to go into testing. So they needed sales materials. Pronto. Signature took their highly technical message and translated it into a set of sales sheets that cogently explained the products, their benefits and how they could minimally invasive procedures forever.
Digital Goes Digital.
One of the key advantages of Mediview’s products is their ability to provide robust and vivid telecollaboration. A physician across the country can observe a procedure in full 3D from the vantage point of the local physician performing the procedure through any internet connectable device. So, without question, it was imperative that MediView as company had a presence on the internet as impressive as the technology of its products. Signature delivered.
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Transformative Vision.
Today, MediView’s products provide an Impressive portfolio of medical technology capabilities. But the future is even brighter. Mediview’s combination of expertise in augmented reality, telecollaboration and data analytics will spawn many other products that will drive the medical industry into the future. No wonder why MediView has had such success in its latest round of financing, from both public and private investors.
We Do Our Crafting Across The Board.
No matter what your marketing communications need, we can craft it for you.
- Strategic Branding
- Brand Name Development
- Brand Extension Development
- Brand Identity Development
- Offline Advertising Development
- Online Advertising Development
- Web Design and Development
- Social Media Planning & Execution
- Email Marketing
- Merchandising Development
- Video Creation, Development & Production
- Point of Sale Graphics/Materials
- Traditional Media Planning
- Online Media Planning
- PPC Media Planning & Execution
- Market Research
- Web and Social Media Analytics
- Social Media Content Development
Let’s WORK together.
Get in touch and let’s talk about how we can grow your brand.
Bruce Staebler | bruce@sig-brand.com | Mobile: 203-317-7663
Bruce Staebler
bruce@sig-brand.com
Mobile: 203-317-7663
Florida | 1241 Ludlum Court, Marco Island, FL 34145 | 203-317-7663
Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144
email: grow@brandfact.com