Who knows where the path might take us?

Dear Marketer:

Like most people, you are probably confused about what to do next given the recent Corona Virus social isolation practices. We’re all venturing into unknown territory and can only speculate about the implications.

That being said, here are some common sense thoughts to keep in mind:

Social Isolation should increase social media usage

If you are not currently using social media as a key part of your marketing mix, start doing it now. At Signature Brand Factory we have turn key social media solutions that can be implemented immediately.

We’re Venturing Into A Web-Centric World.

Many companies — particularly those in non-marketing intensive businesses — don’t maintain their sites properly. For example, many websites are not optimized for mobile and at least half of all web traffic is now via smartphone.  We can perform a quick audit of your site in terms of optimization and make quick recommendations. We can do it in real-time, because that’s what we do every day.

Don’t forget the Brand

During normal times, some companies don’t pay attention to their brand and how the world outside its walls see it. Today, with increased stay-at-home web traffic, it’s the perfect time to take an in-depth view of your brand. Why? Because in a virtual remote world your brand is the only tangible asset you have to sustain an ongoing presence. Call us, we can help.

From Bricks and Mortar to Clicks and Mortar.

If you’re a non-restaurant/bar retailer, your foot traffic will inevitably slow over the next several weeks. If you don’t have e-commerce capabilities or have modest e-commerce capabilities, it’s time to upgrade. Pronto! We’ve developed dozens of websites and e-commerce platforms and can help you get up to speed in real time.

Search Engine Optimization.

Without a brick and mortar presence, the only way individuals or companies can find your business is vis a Google Search. Is your website optimized for SEO? If not, have you ever considered Search Engine advertising? Now may be the time to start. Call us and we’ll get right on the case.

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Our Capabilities Span the Marketing Communications Spectrum.

  • Strategic Branding
  • Brand Name Development
  • Brand Extension Development
  • Brand Identity Development
  • Offline Advertising Development
  • Online Advertising Development
  • Web Design and Development
  • Social Media Planning & Execution
  • Email Marketing
  • Merchandising Development
  • Video Creation, Development & Production
  • Point of Sale Graphics/Materials
  • Traditional Media Planning
  • Online Media Planning
  • PPC Media Planning & Execution
  • Market Research
  • Web and Social Media Analytics
  • Social Media Content Development

Let’s WORK together.

Get in touch and let’s talk about how we can grow your brand.

Bruce Staebler | bruce@sig-brand.com | Mobile: 203-317-7663

Bruce Staebler
bruce@sig-brand.com
Mobile: 203-317-7663

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email: grow@brandfact.com