HOW A BREWERY GOT SAUCED AND THRIVED
Love and Marriage, Soup and Sandwich…
Kinsmen Brewing Company was one of the finest craft breweries in CT, but something was missing. What’s the most natural complement to a nice cold brew? You got it: PIZZA. So the owners of Kinsmen set on the task of finding a partner to provide the best pizza possible. They found an outstanding partner and then SAUCED was born. But it needed an identity. That’s where Signature Brand Factory came in.
Digital Delights.
As Kinsmen and the partners at Sauced built a brick and mortar home for the pizza restaurant at the brewery, BrandFact focused on clicks and mortar, building an exemplary website that worked in tandem with the actual facility. Customers could peruse the menu online and then show up at Kinsmen with a delicious pie waiting to greet them.
When a Vid Hits Your Eye Like a Big Pizza Pie…
We live in the age of video. And to bring Sauced Pizza to life, the Signature video team when on a digital rampage. We shot Sauced pies being made, being eaten, being enjoyed, being celebrated and whatever. The vids brought the pizza the life.
Social Video Explosion.
At Signature, we know photos are not enough to generate engagement from customers and fans. That’s why we strategized to post videos consistently to keep social media content fresh.
More than Just Videos.
Videos are great. But Signature sustained the momentum with a continuous stream of social posts, touting the variety and delicious taste of Sauced pizzas.
Bringing Sauced Home.
The quality of the pizza was undeniable. To keep up with demand, Signature developed a plan to expand by creating a unique offering for the frozen pizza market.
We Do Our Crafting Across The Board.
No matter what your marketing communications need, we can craft it for you.
- Strategic Branding
- Brand Name Development
- Brand Extension Development
- Brand Identity Development
- Offline Advertising Development
- Online Advertising Development
- Web Design and Development
- Social Media Planning & Execution
- Email Marketing
- Merchandising Development
- Video Creation, Development & Production
- Point of Sale Graphics/Materials
- Traditional Media Planning
- Online Media Planning
- PPC Media Planning & Execution
- Market Research
- Web and Social Media Analytics
- Social Media Content Development
Florida | 1241 Ludlum Court, Marco Island, FL 34145 | 203-317-7663
Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144
email: grow@brandfact.com