SAFE AT HOME
SAFE AT HOME
A New Concept in Health Care
Huemanity Home Care was founded to provide high quality in-home health care in today’s high tech world. The primary patients that Huemanity would target were End Stage Renal Disease (ESRD) patients, almost universally on dialysis. The company turned to Signature Brand Factory to help develop Huemanity from an idea into a brand.
Huemanity Joins Humanity
A new brand needs to introduce itself to the world. So Signature helped user in Huemanity so it could become known to an entire world’s worth of humanity.
Home is Where the Hearth Is
Huemanity took its branding even one step further, branding its care model as “HearthCare,” signifying a level of care that would allow the patient to enjoy all the comforts of home while also receiving all the medical attention they needed for their conditions.
A Complex Maze of Decision Makers
Targeting the right decision makers was a monumental task for Huemanity and Signature. The decision making process within the category was complex. Signature was challenged with communicating clear brand messages to all layers of decision makers: dialysis service providers, nephrologists, healthcare professionals, insurance companies, Medicare and Medicaid. Each received a special string of messaging relevant to their specific needs.
Technology Reigns
Huemanity went beyond the mere provision of home health care services. It set up a communications pipeline from the patients home base connecting to nephrologists, service providers and other key constituents, allowing vital information to be transmitted via web portal to all the involved parties.
Care is Our Calling
Huemanity’s brand grew by forging strong relations with all the decision makers in the process as well as the end-user, the patient. They stood firmly behind their Signature’s ad slogan: “Care is Our Calling.
Let Us Help Bring Your Vision into Reality, Too!
No matter what your marketing communications need, we can build it for you.
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