Fill in the Blank
How to help an un-brand become a brand.
A Blank Expression
It’s tough to make it in the heavily over-populated vodka universe. To make a mark, you really have to be different. So how about this? How about the un-label label, virtually blank. And that was the beginning of Blank Vodka.
A Blank Slate
So the owners of Blank Vodka wanted to build their product into a brand – something that leveraged its blankness. So they turned to Signature Brand Factory. Immediately we asked ourselves, “What does Blank Vodka bring its users that other brands don’t?” Soon it became clear. Blank Vodka could be whatever anyone wanted it to be. If you’re an artist you could paint or draw on it. If it’s a birthday, celebrate on it. And, if you wanted to, you could just keep it…ummm….blank.
Fill in the Blank
Soon it became clear. With blank vodka you could Express Yourself. So we took the idea and developed a campaign around it, demonstrating the breadth of the proposition.. Blank Vodka became a multidimensional brand — a peek into your own personal world, values, aspirations, a mirror revealing yourself.
A Blank Site
Then we developed a website, cyber real estate where the brand could actually live and breathe. From the site, a brand personality emerged.
Blank Functionality
But the site had to be more than just a showcase — showing, not telling, users how to express themselves with Blank Vodka. So we developed a highly interactive app where a user could design their own label right online and have their individualized bottles of blank sent right to their homes.
Blank Roots
Then we brought the idea to the world. We invited street artists to define their own blank. We put up pop-up venues where artists could collaborate and patrons could sample this crisp tasting vodka. We took it everywhere.
Blank Social.
Interactivity is, of course, a cost of entry in today's marketing world. We made it easy for customers to interact with the brand through any available platform.
Blank Success.
The campaign propelled the brand into the marketplace as one of the most differentiated new vodka brands in years. It's growing everyday. Watch out Titos!
Let Us Help Bring Your Vision into Reality, Too!
No matter what your marketing communications need, we can build it for you.
- Strategic Branding
- Brand Name Development
- Brand Extension Development
- Brand Identity Development
- Offline Advertising Development
- Online Advertising Development
- Web Design and Development
- Social Media Planning & Execution
- Email Marketing
- Merchandising Development
- Video Creation, Development & Production
- Point of Sale Graphics/Materials
- Traditional Media Planning
- Online Media Planning
- PPC Media Planning & Execution
- Market Research
- Web and Social Media Analytics
- Social Media Content Development
Florida | 1241 Ludlum Court, Marco Island, FL 34145 | 203-317-7663
Connecticut | 409 Canal Street, Milldale CT, 06467 | 860.426.2144
email: grow@brandfact.com