If you track world business trends, you’ve probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers.
Just look at the numbers. Global marketing automation is set to expand from US$4 billion in 2017 to US$7.63 billion in 2025. Of this, global email marketing alone will account for US$2.29 billion by 2025.
Why is the demand so high? If you look closely at business owners’ routines, you’ll notice a constant lack of time, resources, and marketing skills. Entrepreneurs would much prefer to run their companies instead of email campaigns. Automation software can handle their pains and gains, making email marketing simple and cost-effective. Triggmine is one such service aiming to lead the way…[Read More]
Roger Chiocchi
A life-long advertising and marketing professional, Roger is VP-Marketing at Signature Brand Factory. Prior to that he spent 20+ years on Madison Ave as a Sr. VP at Young & Rubicam and President of Y&R subsidiary, The Lord Group.
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