by Vic | Nov 20, 2019 | Branding, Digital Marketing, Strategies
Whether you are Nike, Starbucks, or a life science startup, you have a story to tell. A story about the moment when the spark of inspiration and discovery shaped a disruptive therapy that could help change lives. But the truth is, many startups are still in a research...
by Vic | Nov 19, 2019 | Branding, Digital Marketing, Strategies
Warby Parker Rolls Out Scout, Its First Contact Lens Brand After setting trends in both eyeglasses and direct-to-consumer business models over the past decade, Warby Parker is getting into contact lenses. Starting today, customers can shop Scout by Warby Parker and...
by Vic | Nov 18, 2019 | News, Social Media, Technology
TikTok’s Chief Is on a Mission to Prove It’s Not a Menace Like almost everybody who runs a big tech company these days, Alex Zhu, the head of the of-the-moment video app TikTok, is worried about an image problem. To him — and to millions of TikTok’s users — the app is...
by Vic | Nov 17, 2019 | case-studies, Strategies
6 Tips For Small Business Saturday There is a lot of excitement surrounding the upcoming Small Business Saturday on November 30. No doubt there are different strategies and tactics for smaller businesses versus Fortune 500 size businesses, but in the end, all...
by Vic | Nov 16, 2019 | Branding, News, Strategies, Technology, Trends
Fans Getting Charged Up To See Ford’s New Electric Mustang SUV The Mustang — one of the most quintessentially American cars — is about to kick off a new chapter. After years of secrecy, Ford is unveiling the Mustang Mach-E, an electric SUV “inspired”...
