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Tesla announces 187,000 Cybertruck orders two days after reveal

by Vic | Nov 24, 2019 | case-studies, News, Technology

Tesla announces 187,000 Cybertruck orders two days after reveal Tesla’s chief executive, Elon Musk, said orders for the Cybertruck have climbed to 187,000 even after two windows unexpectedly shattered in Thursday’s big reveal. The electric-car maker has a history of...

The Future Marketing Organization Will Include Engineers

by Vic | Nov 23, 2019 | Branding, Digital Marketing, Strategies

The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...

Google takes a match to political ad targeting, now Facebook feels the heat too

by Vic | Nov 22, 2019 | Branding, Digital Marketing, Strategies

Google’s move to curb abuses in online political advertising has sparked a debate about one of ad land’s most-effective targeting tools, known as “customer match,” where marketers serve messages directly to voters based on their email contacts.Google announced that it...

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday

by Vic | Nov 21, 2019 | Branding, Strategies, Trends

Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday Friendsgiving has become a popular companion event to Thanksgiving—or even an alternative one for people who can’t or don’t celebrate the official holiday—and the trend of...

A Meaningful Customer-Centric Digital Strategy

by Vic | Nov 20, 2019 | Branding, Digital Marketing, Strategies

Data is fast becoming the most valuable commodity known to man. As an infinite resource with evolving applications, the pace at which organizations can acquire, manage the flow of, and leverage data is becoming a crucial factor in the future success of businesses,...
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