by Vic | Jul 4, 2019 | News
Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down.As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is...
by Vic | Jul 1, 2019 | News
The one time it might be ok to obsess over your follower count The UK’s Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have such a following then you have to obey the...
by Vic | Mar 14, 2019 | Branding, Digital Marketing, News, Technology
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade...
by Vic | Oct 3, 2018 | News
As AT&T-backed Xandr prepares its charm offensive on the digital advertising market, Facebook has landed itself in more hot water with another data hack—this time, with a potential fine running into the billions. Meanwhile, Amazon is reportedly plotting a play for...
by Vic | Aug 7, 2018 | News
Video marketing is about more than just following best practices; it’s also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it comes to content that’s as sensitive and complex as video. Luckily,...
