by Vic | Jul 25, 2019 | case-studies, News
If you cannot find a television for big moments during next summer’s Olympic Games in Tokyo, Twitter just might have you covered. NBCUniversal, the Olympics rights holder, and Twitter have signed an agreement to show limited live event coverage, highlights and a daily...
by Vic | Jul 16, 2019 | case-studies, Digital Marketing, News
ANAHEIM, Calif. — When the first TikTok star is elected president, I hope she will save some room in her cabinet for older and more conventional bureaucrats, even if they don’t have millions of followers, great hair or amazing dance moves. I say “when,” not “if,”...
by Vic | Jul 15, 2019 | News
The brand placement in the third season of Netflix’s “Stranger Things” is estimated to be valued at $15 million, according to a report from Concave Brand Tracking. Researchers recorded more than 100 visible brands across the season’s eight episodes that came in the...
by Vic | Jul 12, 2019 | News
Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers...
by Vic | Jul 10, 2019 | News
Social media stats and trends can offer us great insight into where we should plan to spend our time and resources. Lucky for us, Mobile Marketer and Marketing Dive recently published articles highlighting new data and major trends in digital marketing so far this...