by Vic | Aug 9, 2019 | News
There is so much sex on the New York City subway now. Have you noticed? If you’re here, you must have. It’s inescapable. Sometimes, train stations are just coated in phallic cactuses. They jut out in every direction, advertising a company called Hims that sells not...
by Vic | Aug 8, 2019 | Strategies
Launching in a new market place can be challenging, it is the most crucial time for any brand. Expanding your business effectively involves its own fair share of risks, so there has to be a disciplined process, of properly evaluating all the scenarios and growth...
by Vic | Aug 7, 2019 | News
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but...
by Vic | Aug 6, 2019 | case-studies, News
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? ...
by Vic | Aug 5, 2019 | News, Sports
Moments after the United States women’s soccer team won the World Cup last month, Nike released a bracing commercial celebrating the championship as a triumph of female empowerment. “We will keep fighting not just to make history, but to change it, forever!” the ad’s...
