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The Hottest Perk in Tourism: Making the Crowds Disappear

by Vic | Aug 14, 2019 | case-studies, News, Travel

High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...

A Reality Check On Advertising Relevancy And Personalization

by Vic | Aug 13, 2019 | case-studies, Digital Marketing, Technology

Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the self-appointed digital intelligentsia, a number of articles have popped up that seem to call ads personalization into...

“Study Finds:” How Data-Driven Content Marketing Builds Links and Earns Press Mentions

by Vic | Aug 12, 2019 | case-studies, Digital Marketing, Strategies

In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received...

USA Today Network Study Offers Advice On Selling Cannabis

by Vic | Aug 11, 2019 | case-studies, News, Strategies

A USA Today Network survey found that Baby Boomers are turning to cannabis for pain relief, affluent families are using it to ease tension and stress, and women are driving the growth of the CBD wellness product market.  The study looked at attitudes and consumption...

Best Practices For Your First Facebook Advertising Campaign

by Vic | Aug 10, 2019 | Digital Marketing, Strategies, Technology

Facebook advertising is a powerful tool for expanding your social media marketing reach while targeting an intended audience. The social media platform allows you to narrow down the exact demographics your business aims to gain as customers. However, following...
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