OUR TEAM
W BRUCE STAEBLER
Principal, Chief Creative Officer
The founder of Signature, Bruce has over 20 years of graphic, advertising and marketing experience. He is the agency’s driving force that builds dynamic relationships with our clients, inspiring the staff to deliver results that go well beyond our clients’ expectations. With an entrepreneur’s understanding of markets and branding opportunities, Bruce is responsible for planning campaigns, developing strategies and leading the team that creates all the aspects of those campaigns. His leadership is the reason for our numerous success stories with Fortune 500 companies, national and international accounts.
Rachel Gelb
VP, Account Management
As the Vice President of Account Management at BrandFact, Rachel specializes in developing and implementing creative strategies that drive results for clients. With over a decade of experience in the advertising and marketing industry, Rachel has a proven track record of building and maintaining strong relationships with clients, as well as leading teams to deliver effective and impactful campaigns. Rachel is a strategic thinker and dedicated to delivering outstanding results for clients.
Angela M. Smith
CFO
A native of Connecticut, Angela’s career path took off at an early age. Beginning in high school as a teller at TD Bank North, she was literally trouble shooting & managing branches by age 18. From there, she went to UConn, earning a degree in Finance. After graduation, she went to work as a Legal Administrator and then the Controller at a large Connecticut law firm that serviced the tri-state area as well as Florida. Later she gave advertising a whirl, hired as Controller of a CT-based Digital Agency for 12 years. Impressively, under her dual role as head of Human Resources, the Agency was named one of the best places to work in the state. While achieving all these accomplishments, Angela also found time to play guitar in a rock band. Yes, Angela rocks.
Victor DeCastro
VP, Digital Creative Director
Victor attended University and Art school in his native Brazil and then began a long and successful career in advertising. He began his career at Grey Advertising in Rio de Janeiro and then was transferred to the US to work with J. Walter Thompson on the Citibank and DeBeers accounts. As marketing communications transitioned to digital, Victor mastering web development, UX and programming, literally building scores of websites and apps for large to medium to small companies.
Raphael Coto
Creative Director
Raphael Coto is a unique combination of expertise, process and fearlessness. As a career creative professional, his skills and passion have earned him both awards and accolades. He is a unique combination of expertise, process and fearlessness. As a career creative professional, his skills and passion have earned him both awards and accolades from clients and co-workers alike. Raphael’s ability to bring strategic ideas to life enables him to cut through the clutter and deliver on what clients really need… results. Raphael’s vast experience and leadership in managing and executing creative marketing makes him an invaluable partner to our clients.
Josie Staebler
Director of Business Development
After graduating with a Bachelors in Marketing in 2018, Josie pursued her Masters and recently completed graduate school with a Masters in Business Administration (MBA) in 2019. She is now directing all new business initiatives back at the agency. She began her interest in business early on in her life under the umbrella of her entrepreneur parents who developed their company from the ground-up. She is a young, intelligent, and diligent individual gaining hands-on experience to bring the best from every angle.
Melissa Mikolinski
Social Media Manager
A graduate of Southern Connecticut State University, Melissa manages social media programs and various client projects. A life long resident of central Connecticut, Melissa treats each client with TLC. So it’s no surprise that she began her career as a nurse.
Award-winning marketing talent, maximum return on investment.
The BrandFact team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.