by Vic | Nov 25, 2019 | Branding, Digital Marketing, Strategies
If you’re a marketer who had been taking a wait-and-see approach to snapping up an in-game ad unit in Fox’s upcoming broadcast of Super Bowl LIV, you’re pretty much out of luck. After Seth Winter spent the better part of the last few weeks warning would-be clients...
by Vic | Nov 24, 2019 | case-studies, News, Technology
Tesla announces 187,000 Cybertruck orders two days after reveal Tesla’s chief executive, Elon Musk, said orders for the Cybertruck have climbed to 187,000 even after two windows unexpectedly shattered in Thursday’s big reveal. The electric-car maker has a history of...
by Vic | Nov 23, 2019 | Branding, Digital Marketing, Strategies
The Future Marketing Organization Will Include Engineers In 2019, McDonald’s announced that it was acquiring Dynamic Yield, a firm committed to providing “personalization anywhere”—from mobile apps to drive-thru menus and call centers—for leading global retailers...
by Vic | Nov 22, 2019 | Branding, Digital Marketing, Strategies
Google’s move to curb abuses in online political advertising has sparked a debate about one of ad land’s most-effective targeting tools, known as “customer match,” where marketers serve messages directly to voters based on their email contacts.Google announced that it...
by Vic | Nov 21, 2019 | Branding, Strategies, Trends
Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday Friendsgiving has become a popular companion event to Thanksgiving—or even an alternative one for people who can’t or don’t celebrate the official holiday—and the trend of...
