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Three Steps To Selling Digital Marketing To A Traditional Business

by Vic | Sep 6, 2019 | News

Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business — industries where business owners are “too busy” because there is “enough work” coming from...

Making a Big Marketing Decision? Before You Follow Your Gut, Do This.

by Vic | Sep 5, 2019 | Branding, Strategies

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to...

The Power Of Influence: How Brand Authority And Influencer Marketing Captivate Consumers

by Vic | Sep 4, 2019 | Branding, Digital Marketing, Strategies

The Power Of Influence: How Brand Authority And Influencer Marketing Captivate ConsumersAt one point or another, we’ve all been influenced by someone in our lives — perhaps a politician, English professor, close friend, relative, stranger or celebrity. Influence...

Don’t Let Digital Marketing Mistakes Derail Your Business

by Vic | Sep 3, 2019 | Branding, Digital Marketing, Strategies

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or...

What a Clean Room Means for Amazon Advertising

by Vic | Sep 2, 2019 | Digital Marketing, News, Technology

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited...
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