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The Future Of Software Product Marketing Isn’t In Software Or Marketing

by Vic | Aug 2, 2019 | Digital Marketing, Technology

Take a moment and Google “product marketing.” What you’ll find are endless blog posts and articles all trying to explain what exactly product marketing is, and it’s not hard to see why. At best, product marketing’s fit within an organization can be...

Gillette CEO: Losing customers over #MeToo campaign is ‘price worth paying’

by Vic | Aug 1, 2019 | News

The CEO of Gillette said he does not regret his company’s controversial marketing campaign inspired by the #MeToo movement, despite losing some loyal customers over it. Gary Coombe called the loss of revenue from those customers a “price worth...
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